Dionysis is the Founder and Lead Consultant of Apex Consulting Services. The name of the company comes from his strong belief that consulting in the real business world can only come from business experience and not from academic or research background. Thus, AP-ply EX-perience!
His business experience begins in 1996 when he joined Intersys S.A. as Marketing Director and gradually Head of Consumer Products Division as well as Vice President of the BoD, having full responsibility for Sales, Marketing & After Sales for brands such as Canon, Pioneer, Toshiba, Tom Tom in the Greek Market, with a team of 70, overlooking 57M of annual turnover, Q after Q, semester after semester, year after year and with a strict mandate of positive EBITDA. He was also responsible for the launch of XBOX in close cooperation with Microsoft Hellas.
In 2011, together with his brother George, they co-founded Net Spirit S.A. resulting in the first online toys shop, an instant success, welovetoys.gr. In 2012, welovebabies.gr was launched, the first eshop focusing on the diapers & baby ecosystem products and shortly after that, in 2013, they launched the first ever online supermarket, welovesupermarket.gr .Sounds easy, right? Well it was not! Apart from the country’s very negative economic environment, being “the first” means huge challenges both in the suppliers as well as in the consumers part of the business.
In 2017, a strategic partnership with METRO Group of Companies was formed which resulted in the merger of the 2 companies and the launch of
eshop.mymarket.gr , a full scale online supermarket covering the total greek area. In September 2020, his full scale stock exit was executed.
In October 2020, Apex Consulting Services was founded with the sole purpose of consulting businesses to make the leap forward to digital transformation, not for the sake of it but because they must become relevant with consumers’ digital transformation.